RADDAR

Code 852

Code 852, an Events and PR company in Hong Kong, wanted a logo design that would be mysterious, snappy, and focused on HK. RADDAR’s team decided to blend the vastness of Hong Kong’s possibilities with the specificity of each event that our client works on. Therefore, we decided to go for the Hong Kong silhouette - recognizable globally – and a combination of a fingerprint and barcode – specific to each project.

By blending the Hong Kong silhouette with a fingerprint and a barcode we create an identity which speaks to both the city and the individual events, and also stimulates the event organizers to add their own specificity to their own event’s branding!

While the front of the business card design is the company logo, the back of the card has minimal information, with a snappy logo that makes one want to reach out right away.